Generating a stream of seemingly endless content for your internet marketing website may be a daunting responsibility. Coming up with ideas, and turning those ideas into something that your visitors are going to find informative and interesting can be tricky. Many webmasters find that outsourcing part or all of this task can help free up oodles of time that they can then devote to other parts of their internet marketing business. There are definitely some types of content that are going to be more interesting than others. Here are some ways that you can boost your content generation, and keep the interesting and informative posts coming—helping out with your search engine ranking as well as pleasing your visitors!
- Discuss a common myth—and potentially debunk the myth! People love to read a new twist on a new idea. There are plenty of myths circulating in nearly every niche around. For example, let’s say that you have a site that is about weight loss. Well, there’s a real hot button for readers. There is so much information to sort through, why don’t you think about helping out with the process? Take a few common weight loss myths, or theories, and discuss them. Show the evidence both for and against each idea, and let the readers make their decisions based on the facts. This is the kind of content that really gets the readers’ juices flowing!
- Develop and present case studies. Another topic that usually interests visitors is real life stories, and case studies. Find great examples of success stories, or even stories about people or companies that made significant mistakes. Both types of stories are incredibly educational (as you well know, being an internet marketer). Conduct interviews when you can, as this makes the case study more real and more personal—two things that visitors to your internet marketing business website are going to be looking for.
- Draw in references to current events. When you can connect your content to a current event, you are going to have a better result in the search engine ranking. Your content will be tied to trending topics, allowing the search engines to present your content more frequently, with more user queries. Just be careful to not make every post be connected to current events, you want to have plenty of content that is not “dated,” or content that can be considered timeless or “evergreen.” You want your site to look fresh at all times!
- Cover the news. Along these same lines, make sure that you are posting about current events that are related to your niche or industry. Internet marketing is competitive, in nearly every niche, and you want to be able to keep up and show your visitors that you are on top of things!
Content generation can come easily, if you can keep the ideas flowing. Take these few helpful tips and brainstorm a bunch of ideas that can be turned into posts and articles that will draw traffic and interest your visitors! What other ideas do you have that you can share about content generation?