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Tips and Tricks for Enhancing User Experience

dean cantave

As an internet marketer, you surely have heard about the importance of the user experience when it comes to having your website recognized as a good one by the search engines—particularly by Google. Unless you can show, through your traffic numbers, repeat visitors, time spent on site, bounce rate and other analytics, that visitors love your site and find it to be helpful, then your search engine ranking will not only fail to rise, but will probably drop. Focusing on the experience of the user, and improving it, will help you to be better ranked in the SERPs (search engine results pages) and, therefore, get more exposure and visibility.

How to Enhance User Experience

One of the most important things that you can do to enhance the experience of the users of your site is to include plenty of great content and update regularly. You want users to find what they are looking for, and then return for more—and then find what they are looking for, again. If your content is unhelpful, or you do not consistently continue to add more content, then users will not stay, and will not return. Make sure that you do everything you can to provide what your users are looking for. Ask, survey, research your niche well, and leave no stone unturned when it comes to your content!

Another important part of enhancing the user experience is to incorporate your social media networks with your regular internet marketing site. Make it simple for folks to share your content on the social networks, with quick share buttons and then you will find that they post your content on their own news feeds—thereby increasing your exposure exponentially in only one click. When they arrive to find something interesting, they will be more likely to share it with their contacts.

Also, develop a customer loyalty program that works as an incentive for them to return. Perhaps this can come in the form of a coupon code when they check out, or a coupon code that they receive in email form after signing up for your email list.

Finally, make sure that you have a way to continue to contact each user that visits your site. Make sure that your email list sign up is prominently featured on your internet marketing website, so that visitors will feel compelled to sign up. Once you have their email address, you can continue to remind them that you are out there, ready and waiting to provide the goods and services that they need and want.

Enhancing the user experience is not necessarily rocket science, but it is critically important so that your site not only has a good ranking, but has a good reputation with the visitors that show up there, making them want to come back. One of the keys to internet marketing is to be able to build the lasting relationships with customers that result in repeat sales, so make the extra effort to ensure that the customer has a great experience while visiting your site!

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