Have you thought about all of the great ways that Facebook can help you build your email lists? This social network is more than just a way to let your contacts know what you are up to today, it is a way that you can raise the interest level for your internet marketing business.
If you are going to try and generate leads and build an email list using Facebook, then a terrific first step is to choose a “signature” freebie that you will use to try and entice people to join your email list. A “signature” freebie is something that helps you to represent your company in a way that makes people remember your name and the kinds of products that they can get from you. When people choose to sign up for your email list, they will receive this freebie. Common choices include downloadable materials, e-books, trainings, newsletters or even small promotional materials that you can send. Most popular is probably an e-book that represents your company or your niche, and is something that can be associated with your company for a long time, and help with your branding.
How Do You Choose the Right Giveaway?
When you are trying to come up with a great idea for a giveaway item, it is important to focus less on what “kind” of item (e.g., video, e-book, etc.) that you are going to offer and focus more on the information that you are going to give away. How are you going to entice your audience to sign up for your list? What information do you think will be valuable enough to them to give up their email address? Ask yourself what it is about your company or your products that you want people to know. When you can identify the information that you want to share, it will start to become more obvious how you can deliver that information in a way that entices new leads to sign up for your email list.
Choosing Lead Generation Strategies
Depending on who you listen to, you will get many different ideas about the best ways to generate leads. Trying to be a successful internet marketer means that you have to integrate a lot of different strategies, but you can also waste a great deal of time this way if you are not careful. When it comes to generating leads, you should focus on a few strong strategies at a time, rather than spreading yourself too thin and only getting a few leads here and there from a lot of different techniques. Different techniques are also going to work better for different people and for different target audiences, so take some time to think about whether you are going to hit more potential leads from Facebook and Twitter, or from online webinars or free reports. Other ideas include e-books that can be downloaded, checklists, popup ads, and more.
Facebook Grows in Popularity!
Because of its immense popularity, Facebook is becoming more and more effective for internet marketers who want to build their email lists. By setting up a custom app that people can use to sign up for your email list and then receive your signature giveaway right from Facebook, you can essentially kill two birds with one stone—conquer your social media efforts while building your email list at the same time!
Now, your first reaction may be that you have no idea how to set up a custom app for this purpose. Don’t worry, most internet marketers do not know how to do this. This is why sites like LeadPages are so successful! You can go to this site, use one of their templates, and very simply create the sign up or optin page that will meet your needs and then you can set it up with Facebook, using a single click. It doesn’t get much easier than this!
You Need a Plan!
Okay, internet marketer, what is your plan going to be? Here are the steps that you should include in your plan, it’s up to you how you are going to take care of each of these.
- Decide what information you want to give away.
- Choose the method, or type of media that you want to use to give away the information.
- How will you create the information and the giveaway? Do you need help or do you have the skills to create the materials?
- When do you plan on being able to launch the plan? Each of these steps will take time, so allow yourself an adequate time period so that you can meet your goals.
This is just one way that you can use Facebook to help you generate tons of new leads and spread the word about your internet marketing company. Do you have other ideas to share?