Setting up your internet marketing blog is the easy part. Building up a solid list of email subscribers takes time and patience. And, you need to know the best ways to target your visitors so that they are compelled to join your email list to find out more. How do you do this? One simple way is through your content.
One of the most important things that you need to do in order to draw a large number of subscribers to your email list is to develop content that is interesting and informative. Once your visitors finish reading your posts or articles, you are hopefully leaving them wanting for more. They will look for more ways to interact with your site, whether this is by exploring other pages on your site or signing up for your email list so that they can stay in touch with all of your latest developments. As you develop your content, encourage visitors to sign up for your email list is by having a form for submission of their email address located at the bottom of each article. Keep in mind, this is not the only place you want to have it, but it can be very convenient for attracting potential email list members at a time when they are “ripe” to sign up—right as they finish reading your wonderful article!
Make your email list opt in form a popup that your visitors will automatically see when arriving at your website. Be careful that you design the popup so that they are not forced to enter an email address to enter your site, because this can be a huge turnoff. Instead, make sure it appears as a suggestion, then allow them to click through anyway. Use your content to convince them once they are there that this is a site they are going to want to know more about.
Another way that you can increase subscribers to your email list is by making good use of your website sidebar. Many internet marketers are unsure of how to utilize the sidebar, but here are three things to consider when you are setting up your website and trying to get the most email subscribers possible:
- Make sure that your email opt in form is at the very top spot in your sidebar. It should be immediately obvious to your visitors that this is where they go to sign up.
- Include enough social proof in your home page to interest new visitors. This means that you should be having a running list, or using a widget, that promotes your “popular” posts. When people see that something is “popular,” it usually will spark their interest. People are, by nature, a nosy bunch, and most people do not want to miss anything.
- Keep the sidebar neat, and do not overcrowd it with too many widgets or items. As a general rule, having more than 3 or 4 items in the sidebar is plenty, more than that is too much.
Paying attention to these important guidelines will help you to get the most subscribers possible to your website, so that you can use email marketing effectively as part of your overall internet marketing campaign.