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Do You Have the Right Tools for Online Marketing? Part II

internet marketing

In the last post, I started to discuss some of the important tools that you need to get your online business. Some of the first things that you need to get started will involve organizational tools and research tools. Once you get going, however, there are some different tools that will help you to manage the many tasks that need to be accomplished on a regular basis. Let’s take a look at some of the ones that come highly recommended.

Tracking Your Progress

Obviously, one of the most important things that you need to do is track your progress. Most entrepreneurs find that using Google Analytics is the way to go when it comes to knowing all of the stats that matter. This free tool from Google will track your visitors, their patterns, and the effectiveness of your SEO as it pertains to how your keywords are working, etc. When it comes time for you to really dig deep and pay attention to your visitors and the way that they interact with your page, try exploring Kissmetrics, which will help you to gain valuable information that will lead to excellent segmentation and developing different target audiences for your campaigns. As your visitors progress through the buying stages, you will become better able to understand their needs based on their interactions with your site.

Social Media Tools

Using social media effectively is quickly becoming the grand separator between those internet marketing specialists who are successful and build up great businesses, and those who simply fall by the wayside, unable to ever truly pick up steam and build up a solid following. Most people are getting a great deal of the information that they want about companies, products and services through the social networks, so having a strong and consistent campaign is important. A great tool that many entrepreneurs find very helpful is Hootsuite. This helps you to manage your presence on multiple social media platforms, and helps you to integrate your efforts without having to duplicate too much. With apps and online access, this can make a huge difference in the amount of time that you must dedicate to managing your social media marketing. Buffer is another great tool that helps you to schedule posts, edit articles and add photos and videos very easily.

Connecting With Your Audience Through Email Marketing

Email marketing is not dead! Do not listen to the naysayers who claim that nobody opens or responds to email offers anymore. Email marketing continues to be a strong, successful tactic that every internet marketer should be incorporating into their business plan. You do not have to be an expert if you use one of the many great tools, like Constant Contact or MailChimp. Another common choice, especially for those using WordPress platforms, is AWeber. Each of these services is relatively inexpensive to use, and will help you develop a powerful email marketing campaign that can really bring in the conversions and help you to build the important relationships that you need as an internet marketer.

Do You Have Strong Landing Pages?

Unless your landing pages really pop and make the visitors take notice, then they might not get very far on your page and might not learn all of the great things that you have to offer. Develop great landing pages with tools like Lander, which help you to not only develop the pages simply and easily, but will help you do the split testing you need and help to track the progress.

Having the right tools for the job is important with any task, and internet marketing is no different. Make sure that you have everything you need! What other tools are you finding that are helpful for meeting your online business management needs? Please share!

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