Getting an online marketing business going takes more than just a great idea. You do need to learn about the best ways to meet your goals. There are tons of tools that are available, and sorting through them to find just what you need can be a bit overwhelming at times. Here is a two-part guide that will help you learn about the different tools that are available, and what you are going to need to become familiar with in order to be as successful as possible in your entrepreneurial adventures!
As you try to figure out which of the tools you are going to need for your internet marketing business, you need to have a good understanding of the cycle of online marketing, and how it works, so that you can most effectively use the right tools for the right purposes. The tools that you will need will help you with things like generating leads, posting to social media, developing and implementing an email marketing campaign, managing search engine optimization needs, developing content, managing pay per click campaigns and more. It can be difficult to know which ones are the most important, since each of these things will play an important role in the overall success of your online business.
One thing that you may not have actually thought of is using tools that will help you to stay organized with all of the tasks that you need to accomplish. There are many options, from apps for your phone to online spreadsheets, and everything in between. These tools can help you develop “to-do” lists, keep track of new ideas when you are brainstorming, and alert you when something needs to be taken care of. Try Evernote if you want something that helps keep all of your information and ideas organized in one place. Another popular option for staying on top of everything important is Zoho. There are plenty of others out there, please feel free to add your own recommendation in the comment section below for everyone to enjoy!
Another important area that needs to be addressed for your online marketing company is the area of research. This could include keyword research, target market research, product development research, and research related to evaluating your competition. Keep in mind that this list covers a lot of ground, and it is difficult to find one tool that handles all of these tasks. A popular choice for many online marketers is a tool called Feedly, which can help you manage multiple RSS feeds to start sorting through the tons of information you will need. One of the best tools out there for keyword research is Google AdWords Keyword Research Tool. For analyzing your competition and helping with your search engine optimization, try Searchmetrics Essentials. All of these tools are free and pretty easy to use, and definitely worth your time to explore.
Your online business deserves the best you have to offer. These are a few of the (did I mention FREE) tools that you can get to help you figure out where you are going and how to get started. My next post will go into some more detail about other important tools that you should be considering as you build up your internet marketing business into a true powerhouse!