3 Key Considerations to Consider When Blogging from Manhattan Beach California
I am fresh off of a 5-day trip to Manhattan Beach, California where I attended an authors conference with my Publisher Rob Kosberg. He conducts client-only training’s once every two quarters or so, and he is by far one of the best business and book coaches in the business.
I’m grateful to be mentored by him.
I am still plugging away at my first book. The book is aimed at telling my story of life, love, military experience, and technology, all while educating entrepreneurs on how sharing their story can help them grow their business.
Rob has been helping me with my first book launch and it’s going as I expected–overwhelming and pretty difficult.
Well, it’s not that hard… but it’s definitely a work-in-progress.
One thing is for certain…
You will know once you start to implement and take action towards your dreams how things become very real, very quickly and you will know sooner than later whether being an entrepreneur is for you, or not for you.
However, I dare not complain because throughout it all I am having a LOT of fun.
Failure at it’s finest!
In my latest CantaveTalk video I share three important considerations about blogging
This video covers three basic fundamentals to consider about blogging. You may have heard this before, but it’s very important to be clear on what you want to do from the outset, and be clear on the direction you want your blogging efforts to take.
I recently had a young lady reach out to me and ask me questions about structuring her brand and business with two completely unrelated ideas. She want’s to launch her business online, but she also want’s to understand the best way for her to do so while incorporating blogging into the mix for both ideas.
This is a common hurdle for anyone that want’s to blog and use the internet to brand and build a business–focusing in on one idea! I know exactly how confusing this can be because I’ve been there.
I can also attest to the confusion that comes from all of this because at this present time I am in the process of completely re-branding and re-structuring my own online business and blog.
You can spend entirely too much time debating things such as a perfect domain name, whether you need two sites or one, and a myriad of other considerations before you actually get into the actual business of being in business. There are some things that we shouldn’t spend so much time on that take away from the things that are really important.
Not an easy task to be completely honest, but let me share with you what I shared with her.
3 Fundamentals
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You need a self-hosted blog – In layman terms this means that you need to rent space on a server at a hosting company like GoDaddy or Bluehost where you can control every aspect of your site and you can legally own the content. You can start a free blog with services from Blogger.com and WordPress.com, but I don’t recommend this because it makes you appear like an amateur. Also, if any of these services decide to make changes it could adversely affect your blog because essentially you don’t own the site, they do. Research top bloggers in your niche and take note of their blogs, their domains, and how they host and manage their sites.
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Create unique and compelling content – Begin in one place or niche and create the best content that you can create that makes you stand out. You always want to create content that appears to be original, and comes from a genuine place. I would highly recommend doing video regularly because with video you can never fake the funk so-to-speak.
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Blog with the mind to serve first, not profit – Estimates put the number of blogs on the internet between 150 and 180 million, but most are abandoned and not updated regularly after a few weeks. To understand how blogs become profitable the only thing you should know is that the more content that you produce the more content that becomes indexed by Google and other search engines. The more content that is indexed, the more visitors; the more visitors, the more options you have for monetizing the blog. The key here is to update regularly and create content that is unique to your brand.
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