While Adwords may seem to be the only game in town for PPC marketing these days, it is just as easy to lose with Adwords as it is to win. Here are some basic Google Adwords tips youíll want to follow as you venture out into the world of Adwords. Keep in mind that these are just tips and cannot be validated until you actually attempt to IMPLEMENT what you’ve read here! Make no mistake, IMPLEMENTATION is KEY!
1. Avoid Broad Matching to begin with when working with keywords. Broad matching means that if you list a keyword like “soda pop” in your list of keywords, then your ad could appear any time a user searches for either soda or for pop as well as for soda pop.
Your ad may also appear when they search for related terms, like seltzer water, or something else that may or may not connect to your site. Expanded match is for experienced advertisers, those who are acquainted with negative keywords and focusing a campaign, and may be used by lazy advertisers who just don’t want to take the time to really cull good keywords. If you’re neither of those, then forget the broad matching.